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A book about the changing aesthetics of the cannabis industry

As cannabis becomes increasingly legal in North America, cannapreneurs - emerging leaders of the cannabis industry - are employing sophisticated design strategies to position their brands. Rebranding Pot will feature companies and entrepreneurs responsible for the most exciting designs connected to the green revolution.

Rebranding Pot will offer an overview of the visual landscape of the cannabis industry and explore, through case studies, how companies are branding themselves in order to attract new consumers. The book will ask: How are cannabis companies defining target audiences? How do these companies position their cannabis products? How do they brand these offerings? How do they catalyze and execute the unexpected? 


Adriana Kertzer


Adriana is a New York-based design entrepreneur, lawyer and author. Born and raised in São Paulo, Brazil, Adriana received her undergraduate degree from Brown University, a J.D. from Georgetown University, and a M.A. from Parsons School of Design. Adriana’s writing focuses on the intersection between design, culture, politics, and business. Her first book, Favelization: The Imaginary Brazil in Contemporary Film, Fashion and Design, explored the use of references to Brazilian slums to brand luxury items as “Brazilian” and was originally published by the Cooper Hewitt, National Design Museum (Smithsonian Institution). Adriana was the Senior Advisor to the Senior Deputy Chairman of the National Endowment for the Arts under President Obama.


COntent Sharing

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Purchase Our Research

Starting in Fall 2017 we will be selling research packets covering themes such as:

  • Celebrities who are also cannapreneurs
  • Trends in cannabis travel and events
  • "High" end design
  • Black entrepreneurs in cannabis
  • Surprising edibles (BBQ sauce, mezcal, vodka, wine, coffee)
  • WeedTube: cannabis firm and online influencer partnerships

Here's more information on how you can purchase our research:



Beginning in Fall 2017, I will be sharing my research through a range of talks at companies, industry events, public forums, and festivals. If you are interested in having me speak at an event, send me a message below!

Upcoming: O'Cannabiz Conference & Expo


I am available to speak on topics such as:

  • Branding trends in the cannabis industry
  • Celebrity cannapreneurs
  • Edibles packaging
  • Trends in cannabis tourism and events
  • "High" end design

Contact Us

Want to tell us about cannabis companies with incredible logos, social media accounts or packaging? Just curious about what we are up to? Send us a smoke signal!

Name *


Our Office

WeWork Harlem, 8 West 126th Street
New York, NY 10027, USA